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Sports NFTs as Emerging Marketing Technologies: A Systematic Literature Review of Consumer Value, Brand Engagement, and Governance Implications.

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Title: Sports NFTs as Emerging Marketing Technologies: A Systematic Literature Review of Consumer Value, Brand Engagement, and Governance Implications.
Authors: Jia, Hui1 (AUTHOR), Kim, Daehwan1,2 (AUTHOR) dk@pknu.ac.kr, Kwon, Hyunjin2 (AUTHOR)
Source: Administrative Sciences (2076-3387). May2026, Vol. 16 Issue 5, p229. 33p.
Database: Business Source Ultimate
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An: 194118690
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PubType: Academic Journal
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  Data: Sports NFTs as Emerging Marketing Technologies: A Systematic Literature Review of Consumer Value, Brand Engagement, and Governance Implications.
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  Data: <searchLink fieldCode="JN" term="%22Administrative+Sciences+%282076-3387%29%22">Administrative Sciences (2076-3387)</searchLink>. May2026, Vol. 16 Issue 5, p229. 33p.
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RecordInfo BibRecord:
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        Value: 10.3390/admsci16050229
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      – Code: eng
        Text: English
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        StartPage: 229
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      – TitleFull: Sports NFTs as Emerging Marketing Technologies: A Systematic Literature Review of Consumer Value, Brand Engagement, and Governance Implications.
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            NameFull: Jia, Hui
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            NameFull: Kim, Daehwan
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              Text: May2026
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