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AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning.

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Bibliographic Details
Title: AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning.
Authors: Ye, Jianping (AUTHOR) jpye00@umd.edu, Wedel, Michel (AUTHOR), Pieters, Rik (AUTHOR)
Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p122-144. 23p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251396114