APA (7th ed.) Citation

Ye, J., Wedel, M., & Pieters, R. (2026). AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning. Journal of Marketing, 90(4), 122. https://doi.org/10.1177/00222429251396114

Chicago Style (17th ed.) Citation

Ye, Jianping, Michel Wedel, and Rik Pieters. "AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning." Journal of Marketing 90, no. 4 (2026): 122. https://doi.org/10.1177/00222429251396114.

MLA (9th ed.) Citation

Ye, Jianping, et al. "AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning." Journal of Marketing, vol. 90, no. 4, 2026, p. 122, https://doi.org/10.1177/00222429251396114.