View in EDS HTML Full Text PDF Full Text

AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning.

Saved in:
Bibliographic Details
Title: AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning.
Authors: Ye, Jianping (AUTHOR) jpye00@umd.edu, Wedel, Michel (AUTHOR), Pieters, Rik (AUTHOR)
Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p122-144. 23p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194223207
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Ye%2C+Jianping%22">Ye, Jianping</searchLink> (AUTHOR)<i> jpye00@umd.edu</i><br /><searchLink fieldCode="AR" term="%22Wedel%2C+Michel%22">Wedel, Michel</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Pieters%2C+Rik%22">Pieters, Rik</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jul2026, Vol. 90 Issue 4, p122-144. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194223207
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222429251396114
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 23
        StartPage: 122
    Titles:
      – TitleFull: AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Ye, Jianping
      – PersonEntity:
          Name:
            NameFull: Wedel, Michel
      – PersonEntity:
          Name:
            NameFull: Pieters, Rik
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 07
              Text: Jul2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 90
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
ResultId 1