AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning.
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| Title: | AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning. |
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| Authors: | Ye, Jianping (AUTHOR) jpye00@umd.edu, Wedel, Michel (AUTHOR), Pieters, Rik (AUTHOR) |
| Source: | Journal of Marketing. Jul2026, Vol. 90 Issue 4, p122-144. 23p. |
| Database: | Business Source Ultimate |
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