Exploring the Content Features of Vertical Video Marketing.
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| Title: | Exploring the Content Features of Vertical Video Marketing. |
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| Authors: | Upadhyay, Astik1 astikupadhyay7@gmail.com, Naidu, Aditi2 aditinaidu@svvv.edu.in |
| Source: | IUP Journal of Management Research. Apr-Jun2026, Vol. 6 Issue 2, p137-154. 18p. |
| Database: | Business Source Ultimate |
| ISSN: | 09725342 |
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| DOI: | 10.71329/IUPJMR/2026.25.2.137-154 |
