APA (7th ed.) Citation

Upadhyay, A., & Naidu, A. (2026). Exploring the Content Features of Vertical Video Marketing. IUP Journal of Management Research, 6(2), 137. https://doi.org/10.71329/IUPJMR/2026.25.2.137-154

Chicago Style (17th ed.) Citation

Upadhyay, Astik, and Aditi Naidu. "Exploring the Content Features of Vertical Video Marketing." IUP Journal of Management Research 6, no. 2 (2026): 137. https://doi.org/10.71329/IUPJMR/2026.25.2.137-154.

MLA (9th ed.) Citation

Upadhyay, Astik, and Aditi Naidu. "Exploring the Content Features of Vertical Video Marketing." IUP Journal of Management Research, vol. 6, no. 2, 2026, p. 137, https://doi.org/10.71329/IUPJMR/2026.25.2.137-154.