View in EDS PDF Full Text

Exploring the Content Features of Vertical Video Marketing.

Saved in:
Bibliographic Details
Title: Exploring the Content Features of Vertical Video Marketing.
Authors: Upadhyay, Astik1 astikupadhyay7@gmail.com, Naidu, Aditi2 aditinaidu@svvv.edu.in
Source: IUP Journal of Management Research. Apr-Jun2026, Vol. 6 Issue 2, p137-154. 18p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194354736
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Exploring the Content Features of Vertical Video Marketing.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Upadhyay%2C+Astik%22">Upadhyay, Astik</searchLink><relatesTo>1</relatesTo><i> astikupadhyay7@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Naidu%2C+Aditi%22">Naidu, Aditi</searchLink><relatesTo>2</relatesTo><i> aditinaidu@svvv.edu.in</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22IUP+Journal+of+Management+Research%22">IUP Journal of Management Research</searchLink>. Apr-Jun2026, Vol. 6 Issue 2, p137-154. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194354736
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.71329/IUPJMR/2026.25.2.137-154
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 18
        StartPage: 137
    Titles:
      – TitleFull: Exploring the Content Features of Vertical Video Marketing.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Upadhyay, Astik
      – PersonEntity:
          Name:
            NameFull: Naidu, Aditi
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 04
              Text: Apr-Jun2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 09725342
          Numbering:
            – Type: volume
              Value: 6
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: IUP Journal of Management Research
              Type: main
ResultId 1