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The Segmentation Paradox: When Marketing's Core Logic Becomes Moral Gatekeeping.

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Bibliographic Details
Title: The Segmentation Paradox: When Marketing's Core Logic Becomes Moral Gatekeeping.
Authors: Kuppelwieser, Volker G. (AUTHOR) volker.kuppelwieser@neoma-bs.fr, Rosenbaum, Mark S. (AUTHOR), Cobelli, Nicola (AUTHOR)
Source: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p294-296. 3p.
Database: Business Source Ultimate
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ISSN:07439156
DOI:10.1177/07439156261437692