The influence of corporate reputation on consumers' purchase intention in a new energy vehicle product-harm crisis: Moderating effect of product knowledge.
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| Title: | The influence of corporate reputation on consumers' purchase intention in a new energy vehicle product-harm crisis: Moderating effect of product knowledge. |
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| Authors: | Zhu, Weiwei1 (AUTHOR), Lu, Xiaoyun1 (AUTHOR), Huang, Panpan1 (AUTHOR), Wu, Tingting2 (AUTHOR) wtt1632024@163.com |
| Source: | Journal of Global Scholars of Marketing Science. Jun2026, Vol. 36 Issue 3, p485-508. 24p. |
| Database: | Business Source Ultimate |
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| ISSN: | 21639159 |
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| DOI: | 10.1080/21639159.2026.2680408 |
