Zhu, W., Lu, X., Huang, P., & Wu, T. (2026). The influence of corporate reputation on consumers' purchase intention in a new energy vehicle product-harm crisis: Moderating effect of product knowledge. Journal of Global Scholars of Marketing Science, 36(3), 485. https://doi.org/10.1080/21639159.2026.2680408
Chicago Style (17th ed.) CitationZhu, Weiwei, Xiaoyun Lu, Panpan Huang, and Tingting Wu. "The Influence of Corporate Reputation on Consumers' Purchase Intention in a New Energy Vehicle Product-harm Crisis: Moderating Effect of Product Knowledge." Journal of Global Scholars of Marketing Science 36, no. 3 (2026): 485. https://doi.org/10.1080/21639159.2026.2680408.
MLA (9th ed.) CitationZhu, Weiwei, et al. "The Influence of Corporate Reputation on Consumers' Purchase Intention in a New Energy Vehicle Product-harm Crisis: Moderating Effect of Product Knowledge." Journal of Global Scholars of Marketing Science, vol. 36, no. 3, 2026, p. 485, https://doi.org/10.1080/21639159.2026.2680408.