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The influence of corporate reputation on consumers' purchase intention in a new energy vehicle product-harm crisis: Moderating effect of product knowledge.

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Title: The influence of corporate reputation on consumers' purchase intention in a new energy vehicle product-harm crisis: Moderating effect of product knowledge.
Authors: Zhu, Weiwei1 (AUTHOR), Lu, Xiaoyun1 (AUTHOR), Huang, Panpan1 (AUTHOR), Wu, Tingting2 (AUTHOR) wtt1632024@163.com
Source: Journal of Global Scholars of Marketing Science. Jun2026, Vol. 36 Issue 3, p485-508. 24p.
Database: Business Source Ultimate
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Header DbId: bsu
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An: 194575105
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PubType: Academic Journal
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  Data: The influence of corporate reputation on consumers' purchase intention in a new energy vehicle product-harm crisis: Moderating effect of product knowledge.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Global+Scholars+of+Marketing+Science%22">Journal of Global Scholars of Marketing Science</searchLink>. Jun2026, Vol. 36 Issue 3, p485-508. 24p.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/21639159.2026.2680408
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 485
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      – TitleFull: The influence of corporate reputation on consumers' purchase intention in a new energy vehicle product-harm crisis: Moderating effect of product knowledge.
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            NameFull: Zhu, Weiwei
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            NameFull: Lu, Xiaoyun
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            NameFull: Huang, Panpan
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            – D: 01
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              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 36
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