All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets.
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| Title: | All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets. |
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| Authors: | Brooks, Gillian (AUTHOR), Humphreys, Ashlee (AUTHOR) a-humphreys@northwestern.edu |
| Source: | Journal of Marketing. Mar2026, p1. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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| DOI: | 10.1177/00222429261433005 |
