All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets.
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| Title: | All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets. |
|---|---|
| Authors: | Brooks, Gillian (AUTHOR), Humphreys, Ashlee (AUTHOR) a-humphreys@northwestern.edu |
| Source: | Journal of Marketing. Mar2026, p1. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 194595228 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1177/00222429261433005 Languages: – Code: eng Text: English PhysicalDescription: Pagination: StartPage: 1 Titles: – TitleFull: All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Brooks, Gillian – PersonEntity: Name: NameFull: Humphreys, Ashlee IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 03 Text: Mar2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 00222429 Titles: – TitleFull: Journal of Marketing Type: main |
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