All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets.

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Title: All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets.
Authors: Brooks, Gillian (AUTHOR), Humphreys, Ashlee (AUTHOR) a-humphreys@northwestern.edu
Source: Journal of Marketing. Mar2026, p1.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets.
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  Data: <searchLink fieldCode="AR" term="%22Brooks%2C+Gillian%22">Brooks, Gillian</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Humphreys%2C+Ashlee%22">Humphreys, Ashlee</searchLink> (AUTHOR)<i> a-humphreys@northwestern.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2026, p1.
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        Value: 10.1177/00222429261433005
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      – Code: eng
        Text: English
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      – TitleFull: All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets.
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            NameFull: Brooks, Gillian
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            NameFull: Humphreys, Ashlee
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            – D: 01
              M: 03
              Text: Mar2026
              Type: published
              Y: 2026
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            – TitleFull: Journal of Marketing
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