Special Issue Editors' Statement: Helping Consumers Help Themselves.

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Bibliographic Details
Title:	Special Issue Editors' Statement: Helping Consumers Help Themselves.
Authors:	Lynch Jr., John G., Wood, Wendy
Source:	Journal of Public Policy & Marketing. Spring2006, Vol. 25 Issue 1, p1-7. 7p.
Database:	Business Source Ultimate

Description
ISSN:	07439156
DOI:	10.1509/jppm.25.1.1