An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce.
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| Title: | An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce. |
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| Authors: | Hoque, Abeer Y.1 hoque@wharton.upenn.edu, Lohse, Gerald L.2 lohse@wharton.upenn.edu |
| Source: | Journal of Marketing Research (JMR). Aug1999, Vol. 36 Issue 3, p387-394. 8p. 1 Black and White Photograph, 2 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
| ISSN: | 00222437 |
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| DOI: | 10.2307/3152084 |
