Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance.

Saved in:
Bibliographic Details
Title: Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance.
Authors: De Luca, Luigi M., Atuahene-Gima, Kwaku1
Source: Journal of Marketing. Jan2007, Vol. 71 Issue 1, p95-112. 18p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1509/jmkg.71.1.095