Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance.
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| Title: | Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance. |
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| Authors: | De Luca, Luigi M., Atuahene-Gima, Kwaku1 |
| Source: | Journal of Marketing. Jan2007, Vol. 71 Issue 1, p95-112. 18p. 1 Diagram, 3 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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| DOI: | 10.1509/jmkg.71.1.095 |