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Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance.

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Bibliographic Details
Title: Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance.
Authors: De Luca, Luigi M., Atuahene-Gima, Kwaku1
Source: Journal of Marketing. Jan2007, Vol. 71 Issue 1, p95-112. 18p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=23368372
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        Value: 10.1509/jmkg.71.1.095
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        Text: English
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        PageCount: 18
        StartPage: 95
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              Text: Jan2007
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              Y: 2007
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