The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes.

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Bibliographic Details
Title:	The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes.
Authors:	Morrin, Maureen¹ mmorrin+@pill.edu
Source:	Journal of Marketing Research (JMR). Nov99, Vol. 36 Issue 4, p517-525. 9p. 2 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.2307/3152005