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The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes.

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Title: The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes.
Authors: Morrin, Maureen1 mmorrin+@pill.edu
Source: Journal of Marketing Research (JMR). Nov99, Vol. 36 Issue 4, p517-525. 9p. 2 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes.
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        Value: 10.2307/3152005
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      – Code: eng
        Text: English
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        PageCount: 9
        StartPage: 517
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      – TitleFull: The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes.
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              M: 11
              Text: Nov99
              Type: published
              Y: 1999
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              Value: 36
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