The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.

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Bibliographic Details
Title:	The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.
Authors:	Kabadayi, Sertan¹, Eyuboglu, Nermin², Thomas, Gloria P³
Source:	Journal of Marketing. Oct2007, Vol. 71 Issue 4, p195-211. 17p. 7 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1509/jmkg.71.4.195