APA (7th ed.) Citation

Kabadayi, S., Eyuboglu, N., & Thomas, G. P. (2007). The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment. Journal of Marketing, 71(4), 195. https://doi.org/10.1509/jmkg.71.4.195

Chicago Style (17th ed.) Citation

Kabadayi, Sertan, Nermin Eyuboglu, and Gloria P. Thomas. "The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment." Journal of Marketing 71, no. 4 (2007): 195. https://doi.org/10.1509/jmkg.71.4.195.

MLA (9th ed.) Citation

Kabadayi, Sertan, et al. "The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment." Journal of Marketing, vol. 71, no. 4, 2007, p. 195, https://doi.org/10.1509/jmkg.71.4.195.