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The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.

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Bibliographic Details
Title: The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.
Authors: Kabadayi, Sertan1, Eyuboglu, Nermin2, Thomas, Gloria P3
Source: Journal of Marketing. Oct2007, Vol. 71 Issue 4, p195-211. 17p. 7 Charts.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1509/jmkg.71.4.195