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The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.

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Title: The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.
Authors: Kabadayi, Sertan1, Eyuboglu, Nermin2, Thomas, Gloria P3
Source: Journal of Marketing. Oct2007, Vol. 71 Issue 4, p195-211. 17p. 7 Charts.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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  Data: The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Oct2007, Vol. 71 Issue 4, p195-211. 17p. 7 Charts.
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      – Type: doi
        Value: 10.1509/jmkg.71.4.195
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 195
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      – TitleFull: The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.
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            NameFull: Kabadayi, Sertan
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            NameFull: Eyuboglu, Nermin
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              Text: Oct2007
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              Y: 2007
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              Value: 71
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