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An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance.

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Bibliographic Details
Title: An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance.
Authors: Yalcinkaya, Goksel1, Calantone, Roger J2, Griffith, David A3
Source: Journal of International Marketing. 2007, Vol. 15 Issue 4, p63-93. 31p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
Description
ISSN:1069031X
DOI:10.1509/jimk.15.4.63