View in EDS PDF Full Text

An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance.

Saved in:
Bibliographic Details
Title: An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance.
Authors: Yalcinkaya, Goksel1, Calantone, Roger J2, Griffith, David A3
Source: Journal of International Marketing. 2007, Vol. 15 Issue 4, p63-93. 31p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
Be the first to leave a comment!
You must be logged in first