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Label equity and the effectiveness of values-based labels: an experiment with two French Protected Geographic Indication labels.

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Bibliographic Details
Title: Label equity and the effectiveness of values-based labels: an experiment with two French Protected Geographic Indication labels.
Authors: Carpenter, Marie1 (AUTHOR), Larceneux, Fabrice2 (AUTHOR)
Source: International Journal of Consumer Studies. Sep2008, Vol. 32 Issue 5, p499-507. 9p. 1 Black and White Photograph, 2 Diagrams, 5 Charts.
Database: Business Source Ultimate
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Description
ISSN:14706423
DOI:10.1111/j.1470-6431.2008.00704.x