Label equity and the effectiveness of values-based labels: an experiment with two French Protected Geographic Indication labels.
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| Title: | Label equity and the effectiveness of values-based labels: an experiment with two French Protected Geographic Indication labels. |
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| Authors: | Carpenter, Marie1 (AUTHOR), Larceneux, Fabrice2 (AUTHOR) |
| Source: | International Journal of Consumer Studies. Sep2008, Vol. 32 Issue 5, p499-507. 9p. 1 Black and White Photograph, 2 Diagrams, 5 Charts. |
| Database: | Business Source Ultimate |
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