Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability.
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| Title: | Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability. |
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| Authors: | Golder, Peter N.1 pgolder@stern.nyu.edu |
| Source: | Journal of Marketing Research (JMR). May2000, Vol. 37 Issue 2, p156-172. 17p. 10 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00222437 |
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| DOI: | 10.1509/jmkr.37.2.156.18732 |
