APA (7th ed.) Citation

Golder, P. N. (2000). Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability. Journal of Marketing Research (JMR), 37(2), 156. https://doi.org/10.1509/jmkr.37.2.156.18732

Chicago Style (17th ed.) Citation

Golder, Peter N. "Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability." Journal of Marketing Research (JMR) 37, no. 2 (2000): 156. https://doi.org/10.1509/jmkr.37.2.156.18732.

MLA (9th ed.) Citation

Golder, Peter N. "Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability." Journal of Marketing Research (JMR), vol. 37, no. 2, 2000, p. 156, https://doi.org/10.1509/jmkr.37.2.156.18732.