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Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability.

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Title: Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability.
Authors: Golder, Peter N.1 pgolder@stern.nyu.edu
Source: Journal of Marketing Research (JMR). May2000, Vol. 37 Issue 2, p156-172. 17p. 10 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jmkr.37.2.156.18732
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        Text: English
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        StartPage: 156
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              Text: May2000
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