Consumer Response to Negative Publicity: The Moderating Role of Commitment.

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Bibliographic Details
Title:	Consumer Response to Negative Publicity: The Moderating Role of Commitment.
Authors:	Ahluwalia, Rohini, Burnkrant, Robert E., Unnava, H. Rao
Source:	Journal of Marketing Research (JMR). May2000, Vol. 37 Issue 2, p203-214. 12p. 2 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.37.2.203.18734