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Consumer Response to Negative Publicity: The Moderating Role of Commitment.

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Title: Consumer Response to Negative Publicity: The Moderating Role of Commitment.
Authors: Ahluwalia, Rohini, Burnkrant, Robert E., Unnava, H. Rao
Source: Journal of Marketing Research (JMR). May2000, Vol. 37 Issue 2, p203-214. 12p. 2 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Consumer Response to Negative Publicity: The Moderating Role of Commitment.
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  Data: <searchLink fieldCode="AR" term="%22Ahluwalia%2C+Rohini%22">Ahluwalia, Rohini</searchLink><br /><searchLink fieldCode="AR" term="%22Burnkrant%2C+Robert+E%2E%22">Burnkrant, Robert E.</searchLink><br /><searchLink fieldCode="AR" term="%22Unnava%2C+H%2E+Rao%22">Unnava, H. Rao</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. May2000, Vol. 37 Issue 2, p203-214. 12p. 2 Charts.
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        Value: 10.1509/jmkr.37.2.203.18734
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        Text: English
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        PageCount: 12
        StartPage: 203
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      – TitleFull: Consumer Response to Negative Publicity: The Moderating Role of Commitment.
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              Text: May2000
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              Y: 2000
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