Strategies for Brand Godrej Interio: A Competitor Study and Customer Survey.
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| Title: | Strategies for Brand Godrej Interio: A Competitor Study and Customer Survey. |
|---|---|
| Authors: | Nair, V Syam1 syamelixir@gmail.com, Patnaik, R.2 rajnandan@ibsindia.org, Sahoo, P. K.3 prasantsahoo12@yahoo.co.in |
| Source: | ICFAI Journal of Business Strategy. Sep2008, Vol. 5 Issue 3, p35-50. 16p. 3 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
| Description not available. |
