Radical Innovation Across Nations: The Preeminence of Corporate Culture.

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Bibliographic Details
Title:	Radical Innovation Across Nations: The Preeminence of Corporate Culture.
Authors:	Tellis, Gerard J¹, Prabhu, Jaideep C², Chandy, Rajesh K³
Source:	Journal of Marketing. Jan2009, Vol. 73 Issue 1, p3-23. 21p. 1 Diagram, 6 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1509/jmkg.73.1.003