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Radical Innovation Across Nations: The Preeminence of Corporate Culture.

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Bibliographic Details
Title: Radical Innovation Across Nations: The Preeminence of Corporate Culture.
Authors: Tellis, Gerard J1, Prabhu, Jaideep C2, Chandy, Rajesh K3
Source: Journal of Marketing. Jan2009, Vol. 73 Issue 1, p3-23. 21p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
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        Value: 10.1509/jmkg.73.1.003
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        Text: English
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              Text: Jan2009
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