Radical Innovation Across Nations: The Preeminence of Corporate Culture.
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| Title: | Radical Innovation Across Nations: The Preeminence of Corporate Culture. |
|---|---|
| Authors: | Tellis, Gerard J1, Prabhu, Jaideep C2, Chandy, Rajesh K3 |
| Source: | Journal of Marketing. Jan2009, Vol. 73 Issue 1, p3-23. 21p. 1 Diagram, 6 Charts. |
| Database: | Business Source Ultimate |
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