Emotional Accounting: How Feelings About Money Influence Consumer Choice.

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Bibliographic Details
Title:	Emotional Accounting: How Feelings About Money Influence Consumer Choice.
Authors:	Levav, Jonathan¹, Mcgraw, A. Peter²
Source:	Journal of Marketing Research (JMR). Feb2009, Vol. 46 Issue 1, p66-80. 15p. 7 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.46.1.66