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Emotional Accounting: How Feelings About Money Influence Consumer Choice.

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Title: Emotional Accounting: How Feelings About Money Influence Consumer Choice.
Authors: Levav, Jonathan1, Mcgraw, A. Peter2
Source: Journal of Marketing Research (JMR). Feb2009, Vol. 46 Issue 1, p66-80. 15p. 7 Charts.
Database: Business Source Ultimate
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        Value: 10.1509/jmkr.46.1.66
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              Text: Feb2009
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