Scoring with the Net - the Cybermarketing of English Football Clubs.

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Bibliographic Details
Title: Scoring with the Net - the Cybermarketing of English Football Clubs.
Authors: Beech, John, Chadwick, Simon, Tapp, Alan
Source: Electronic Markets. Jul2000, Vol. 10 Issue 3, p176-184. 9p. 2 Charts.
Database: Business Source Ultimate
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