Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

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Bibliographic Details
Title:	Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?
Authors:	Han, Jin K¹, Chung, Seh Woong², Sohn, Yong Seok³
Source:	Journal of Marketing. Jul2009, Vol. 73 Issue 4, p97-108. 12p. 1 Diagram, 4 Charts, 4 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1509/jmkg.73.4.097