APA (7th ed.) Citation

Han, J. K., Chung, S. W., & Sohn, Y. S. (2009). Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products? Journal of Marketing, 73(4), 97. https://doi.org/10.1509/jmkg.73.4.097

Chicago Style (17th ed.) Citation

Han, Jin K., Seh Woong Chung, and Yong Seok Sohn. "Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?" Journal of Marketing 73, no. 4 (2009): 97. https://doi.org/10.1509/jmkg.73.4.097.

MLA (9th ed.) Citation

Han, Jin K., et al. "Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?" Journal of Marketing, vol. 73, no. 4, 2009, p. 97, https://doi.org/10.1509/jmkg.73.4.097.