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Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

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Title: Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?
Authors: Han, Jin K1, Chung, Seh Woong2, Sohn, Yong Seok3
Source: Journal of Marketing. Jul2009, Vol. 73 Issue 4, p97-108. 12p. 1 Diagram, 4 Charts, 4 Graphs.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 41571704
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?
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      – Type: doi
        Value: 10.1509/jmkg.73.4.097
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 97
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      – TitleFull: Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?
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            NameFull: Han, Jin K
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            NameFull: Chung, Seh Woong
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            NameFull: Sohn, Yong Seok
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              Text: Jul2009
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              Y: 2009
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              Value: 73
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