Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?
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| Title: | Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products? |
|---|---|
| Authors: | Han, Jin K1, Chung, Seh Woong2, Sohn, Yong Seok3 |
| Source: | Journal of Marketing. Jul2009, Vol. 73 Issue 4, p97-108. 12p. 1 Diagram, 4 Charts, 4 Graphs. |
| Database: | Business Source Ultimate |
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