The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes, Beer, and Nonalcoholic Beverages.
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| Title: | The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes, Beer, and Nonalcoholic Beverages. |
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| Authors: | Kelly, Kathleen J.1, Slater, Michael D.2, Karan, David3, Hunn, Liza3 |
| Source: | Journal of Public Policy & Marketing. Fall2000, Vol. 19 Issue 2, p189-200. 12p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07439156 |
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| DOI: | 10.1509/jppm.19.2.189.17135 |
