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The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes, Beer, and Nonalcoholic Beverages.

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Title: The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes, Beer, and Nonalcoholic Beverages.
Authors: Kelly, Kathleen J.1, Slater, Michael D.2, Karan, David3, Hunn, Liza3
Source: Journal of Public Policy & Marketing. Fall2000, Vol. 19 Issue 2, p189-200. 12p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Fall2000, Vol. 19 Issue 2, p189-200. 12p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1509/jppm.19.2.189.17135
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 189
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      – TitleFull: The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes, Beer, and Nonalcoholic Beverages.
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            NameFull: Kelly, Kathleen J.
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            NameFull: Slater, Michael D.
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            NameFull: Karan, David
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              Text: Fall2000
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              Y: 2000
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              Value: 19
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            – TitleFull: Journal of Public Policy & Marketing
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