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Trademark Dilution: Empirical Measures for an Elusive Concept.

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Bibliographic Details
Title:	Trademark Dilution: Empirical Measures for an Elusive Concept.
Authors:	Morrin, Maureen¹, Jacoby, Jacob²
Source:	Journal of Public Policy & Marketing. Fall2000, Vol. 19 Issue 2, p265-276. 12p. 1 Diagram.
Database:	Business Source Ultimate
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Description
ISSN:	07439156
DOI:	10.1509/jppm.19.2.265.17137