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Trademark Dilution: Empirical Measures for an Elusive Concept.

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Title: Trademark Dilution: Empirical Measures for an Elusive Concept.
Authors: Morrin, Maureen1, Jacoby, Jacob2
Source: Journal of Public Policy & Marketing. Fall2000, Vol. 19 Issue 2, p265-276. 12p. 1 Diagram.
Database: Business Source Ultimate
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  Data: Trademark Dilution: Empirical Measures for an Elusive Concept.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Fall2000, Vol. 19 Issue 2, p265-276. 12p. 1 Diagram.
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        Value: 10.1509/jppm.19.2.265.17137
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        Text: English
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        PageCount: 12
        StartPage: 265
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      – TitleFull: Trademark Dilution: Empirical Measures for an Elusive Concept.
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              Text: Fall2000
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              Y: 2000
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