Trademark Dilution: Empirical Measures for an Elusive Concept.
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| Title: | Trademark Dilution: Empirical Measures for an Elusive Concept. |
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| Authors: | Morrin, Maureen1, Jacoby, Jacob2 |
| Source: | Journal of Public Policy & Marketing. Fall2000, Vol. 19 Issue 2, p265-276. 12p. 1 Diagram. |
| Database: | Business Source Ultimate |
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